You’ve had your morning coffee, your word document is open, and you're ready to write your first blog of the day. You check your blog topic and-- you have no idea what it’s about. While it might not happen with every blog, every so often your topic might as well be in a different language. Content writers are no strangers to this problem, so feeling like you don’t know where to start is a common experience. When you find yourself in this situation, don’t slam the panic button. [...]
If you’re a lawyer, you may already be familiar with the term “legalese”. For those who may be unaware, it refers to “legal speak” or language that is filled with a whole lot of legal terminology and scholarly/academic words, phrasing, and terms. Legalese is using terms like “stipulation” and “statute” without explaining their definitions. It’s using odd words like “herewith” and “henceforth”. When using legalese, you’ll generally avoid using contractions and common lingo for the most part. There’s a time and place for legalese. When completing court documentation [...]
Ever heard the term “storytelling approach” in regards to legal writing and marketing? Digital marketers like us use it in reference to how we let folks know about law firms and legal practices like yours. It helps us get the word out in a 100% organic nature, and it’s employable by anyone—not just marketers. The theory behind storytelling marketing is pretty simple. If you have a good story, people want to know about it. If you share a story about your law firm and its history instead of [...]
Blog management for law firms can often seem like a chore. You’re busy managing your firm—how can you possibly have time to keep up with a blog as well? Without updates, a law firm blog is as good as dead, and consistently coming up with new article ideas can be a challenge, especially for practice areas that don’t typically receive a lot of public attention. The good news is that we’ve done a lot of research on law firm blogs. We know what works and what doesn’t. We [...]
