Published on September 7, 2018, by GAVL
News
Last week I received an email from a client requesting I add The National Trial Lawyers (NTL) Top 100 logo to the firm's website. Up until now I had thought NTL Top 100 was one of the better "invitation" only legal membership directories and awards in the market. Then I read the entire email he was sent from the representative. I noticed that you do not have your award badge displayed on your website. If you would like to add it to your website (to increase Google search [...]
In Williamsport, PA, where the HQ of Legal InSites is located, we look forward to the middle of August. It's the one time of year the entire world looks upon our little slice of America we're so fortunate to call home. The best 10 to 12-year-old kids from every walk of life take to the field and compete in the Little League World Series. Along with the LLWS comes thousands of kids and adults alike who collect and trade collector pins. It's a tradition that goes back decades [...]
We're happy to announce that Legal InSites has added three Hermes Creative Awards to our already-impressive collection of website design rewards and recognitions. In 2017, we won a platinum award for our own website as well as a gold award for one of our first client website designs. In 2018, we upped the ante and brought home the following awards: Gold Winner 2018 Website Overall - Law Firm Krzak Rundio Law Group, LLC Platinum Winner 2018 Website Element - Web Copy Krzak Rundio Law Group, LLC Gold Winner [...]
Today we're starting a brand new series that looks at each of the individual parts that make up the perfect law firm blog. Every marketing website on the planet has about 50+ generalized, fluffy articles on how to write a generalized, fluffy blog, but you want more than generalized fluff, right? We're here to rise above the fluff (I'd say "noise", but you and I both know fluff isn't very loud--nor noticeable!). We're here to help lawyers and law firms create stellar legal blogs by breaking down each [...]
Just last month, you may remember how excited we were to become a part of Central Pennsylvania Creative Professionals, also referred to as [CP]2. [CP]2 is a non-profit orgnization that empowers, supports, and recognizes marketing, communications, and design professionals and creative agencies across Central Pennsylvania. We were proud to become a member of [CP]2 and get the chance to submit a few of our projects for the organization's annual Bracket Awards. The [CP]2 Bracket Awards are a celebration of excellence in our local community of creative marketing and communications professionals. [...]
The days of cross-posting are behind us. Busy social media marketers used to find comfort in being able to compose a post and use it across all the social media platforms that we happened to be using for that project-- but boy have things changed. 2018 came with updates and upheaval. Major platforms such as Facebook and Twitter gave us heavy-hitting policy changes that threw some of our existing social strategies right out the window. It is becoming increasingly important to realize the key differences in each platform [...]
It's time for another milestone. Tomorrow Legal InSites is TWO YEARS OLD! It's a really big deal. Year 2 for the agency was all about growing our clientele while maintaining high-quality standards in all service areas. No easy feat, but we crushed it. I mean really crushed it. We crushed it so hard we grew the team to 5 and went team building in Las Vegas: Now we're looking to grow the team to 7 (we're hiring). We won a few more web design awards and wrote amazing [...]
If you’re like most other lawyers, you or someone you know set up Google My Business (GMB) for your firm and probably forgot about it. Considering the recent changes below, now is the perfect time to finally log in and make some updates. This post is short, sweet, and to the point. Take some action. Business Description Back in August of 2016, Google removed the ability to edit a business description inside of GMB. Not cool, Google. On March 28th, 2018, Google announced on Twitter that it’s back! [...]
At Legal InSites, we're not only proud of what our skilled marketing team is capable of designing, creating, and accomplishing for our clients, but of our local professional community. Central Pennsylvania is home to a large number of talented, creative professionals and visionaries who put their hearts in everything they do. We're proud to be among them and work hard every day to put our best work on the table. When we first heard about the local creative organization called Central Pennsylvania Creative Professionals, also referred to as [...]
Keeping up with blog posts is a job that’s never finished. No matter how far ahead you get in your work, there’s always a blog post you could write. While it may seem overwhelming at times to maintain a blogging schedule, you’re adding valuable content to your website that may be doing more for you than you realize. How could a bunch of short blogs help you? You’re producing new content, staying up to date, and sharing information. While this means you’ll have to think of fresh ideas [...]
