Now Is a Good Time to Update Google My Business

If you’re like most other lawyers, you or someone you know set up Google My Business (GMB) for your firm and probably forgot about it. Considering the recent changes below, now is the perfect time to finally log in and make some updates. This post is short, sweet, and to the point. Take some action.

Business Description

Back in August of 2016, Google removed the ability to edit a business description inside of GMB. Not cool, Google.

On March 28^th, 2018, Google announced on Twitter that it’s back!

You can now add a description to your Google My Business listing! The description is a chance to tell prospective customers your story and what makes your business unique. Learn how to add a description in our Help Center: https://t.co/gTX92bPNHl pic.twitter.com/KyKfkiMH88

— Google Business Profile (@GoogleMyBiz) March 28, 2018

Excellent news.

You’ll now see a new section under the Info tab of GMB to add your description. You have a very generous 750 characters to work with.

Searchers will see this directly inside Google when your GMB listing is displayed.

If you’re an existing client of ours, we’re already working on it for you.

Services

On April 9th, 2018, GMB expanded access to the menu editor to more business categories, including law firms.

We’ve expanded our menu editor for Google My Business. Now service businesses can also help customers with up to date service items that appear on mobile and desktop search! Learn more in our community: https://t.co/y1jyX2f4lU

— Google Business Profile (@GoogleMyBiz) April 9, 2018

This feature is going to be primarily beneficial to law firms with a “menu” of flat fee services.

You can set up sections, for example “Business Formation”, and then list out each service with the name, price, and description.

Old Features

Since you’re already logged into your GMB dashboard, you should spend some extra time and double check the accuracy of these basics:

• Firm name
• Categories – here is a complete list – make sure your primary category is the most specific.
• Hours
• Phone Number
• Website URL
• Pictures
• Reviews

If you want some help, have a question, or need an agency to handle these things for you, fill out the Get Started form below. Let’s chat.